Starbucks Coffee (Rustan Coffee Corporation)

Company Name: Starbucks Coffee (Rustan Coffee Corporation)

Company Owner: Howard Schultz (CEO)

Company Address: 14 Asteroid St, Makati, Metro Manila

Official Contact #: (02) 896 2755

Company Website: starbucks.com

Company Facebook: https://www.facebook.com/StarbucksPhilippines/

Company E-mail: marketing@rustancoffe.com

Products/ Services: Frappucino, Coffee, Ice Coffee, Cake, Milk, Beverages, Caramel, Grilled Cheese Sandwich, Clubhouse Sandwich

Corporate Social Responsibility:

Being a Responsible Company
We’ve always believed that businesses can – and should – have a positive impact on the communities they serve.
                                  
                 
So ever since we opened our first store in 1971, we’ve dedicated ourselves to earning the trust and respect of our customers, partners (employees) and neighbours. How? By being responsible and doing things that are good for the planet and each other.

Community Service
We believe that being involved in our communities is not only the right thing to do, it’s also good business.
                                   

Year after year, our partners (employees) and customers inspire and amaze us with how they come together to make the world a better place.

Starbucks has created a variety of programs to facilitate community service and giving. And we keep looking for innovative ways to do this, as we did in January 2009 when we saluted customers with a cup of brewed coffee for their pledge of five hours of community service.
Our Goal

We are encouraging Starbucks partners (employees) and customers to contribute more than one million hours of community service each year by 2015.

What We’ve Been Doing
The Starbucks Community Service Programme encourages volunteering by supporting projects that bring Starbucks partners and customers together to address issues that directly affect their communities. Launched in April 2010, this programme allows our partners to organise projects such as mentoring students at an after-school programme, improving hiking trails and conducting park clean-ups in conjunction with local non-profit organisations.

Starbucks will make Community Service Grants between US$1,000 and US$2,500 for completed projects that meet minimum criteria and demonstrate significant impact and engagement.

Partners, customers and non-profits in the US and Canada who previously engaged in their communities through Make Your Mark now participate in the Starbucks Community Service Programme.

Engaging Young People
With Starbucks Youth Action Grants, we use our spirit of innovation to inspire and support young people.
                                  

Through this programme, we hope they will create positive solutions for the needs they see in their communities. We believe that by supporting young people, we can make real changes in local communities.

Our Goal

Our goal is to engage 50,000 young people, who will in turn innovate, take action and inspire 100,000 individuals in their communities by 2015.
What We've Been Doing

In fiscal year 2011, we awarded more than 100 grants totaling $2.6 million to organizations around the world to inspire and support youth action in their local markets.

Starbucks original goal was to engage 50,000 young people to innovate and create action in their communities by 2015. We’re proud to share that through grants awarded in 2009 and 2010, we accomplished this goal five years early! In partnership with the organizations we support, we’re now working to articulate a goal that assesses the real impact of these efforts.

Starbucks Foundation
The Starbucks Foundation was created to support our commitment to community.
                                    

We started in 1997 by funding literacy programmes in the United States and Canada. Today we’re supporting communities around the globe in all kinds of ways:
Nurturing Young Leaders

With energy and passion, young people have a lot to contribute to their communities. Our grants program helps give youth the opportunity to make a difference by supporting their efforts to make the world a better place.
Supporting Coffee, Tea and Cocoa Communities
Starbucks supports social development projects that help the communities that produce our coffee, tea and cocoa. Projects include improving access to education and agricultural training, microfinance and microcredit services, improving biodiversity conservation and increasing levels of health, nutrition and water sanitation.
Access to Get Clean Water

Ethos® Water began as a social venture startup with the goal of providing people in developing countries with access to clean water. For every bottle of Ethos® Water sold in the United States, 5 cents is directed to the Ethos® Water Fund to help finance sustainable water programmes around the world. Thanks to our valued customers, we have raised more than $6 million to date.
Fostering Education in China

In 2005, as part of its ongoing commitment to social responsibility and in recognition of China's rich tradition of placing an importance on education, Starbucks Coffee Company established the Starbucks China Education Project, a US $5 million (approximately RMB 40 million) commitment to support educational programmes in China at Give2Asia.
Community Service

The Starbucks Foundation also supports our partners (employees) engagement in their local community through Partner Match and Community Service Grants. These programs provide matching grants to nonprofits where our partners’ made personal monetary and time contributions. By working together, we can help create positive change and make communities thrive.
What We’re Doing Now

The Starbucks Foundation is a separate 501(c)(3) charitable organization that receives funding from Starbucks Corporation and private donations. The Foundation invested $13.8 million in 2012, making over 400 grants to nonprofit organizations. Grants included $2.3 million for Starbucks Youth Leadership grants and $2 million in origin social development grants to Mercy Corps, Save the Children, Ethos Water Fund, PCI (Project Concern International) and PATH.

In 2012 Starbucks Corporation donated $6.5 million in cash, including $1.75 million to the Starbucks Foundation. Corporate giving included funding for community-building programs – including the Global Fund through our partnership with (RED) ™ and other efforts – and $40 million in in-kind contributions.

"Please know we are not seeking opportunities for national or local sponsorships, nor are we accepting product or in-kind requests at this time. We remain focused on helping communities through the Starbucks Foundation programs listed above and the efforts of Starbucks stores in their local communities."

Our Partner NGOs
Starbucks is committed to doing business responsibly and proud to work with these not for profit organizations in helping communities thrive.

Teach for the Philippines

                                  

Starbucks partner NGO since 2014. Teach for the Philippines (TFP) is a not for profit organization committed to growing a more developed Philippines through education.

PETA 

                                 

Starbucks partner NGO since 2015. The Philippine Educational Theater Association (PETA) is a not-for-profit organization committed to using theater that is distinctly Filipino as a tool for social change.

Hope in a Bottle
                                

Starbucks partner NGO since 2012. Hope in a Bottle's profit goes to building classrooms with each Hope in a Bottle that customers purchase in Starbucks stores.

Environmental Stewardship
We share our customers' commitment to the environment

And we believe in the importance of caring for our planet and working with and encouraging others to do the same. As a company that relies on an agricultural product, it makes good business sense. And as people living in the world, it is simply the right thing to do.

Recycling & Reducing Waste
Starbucks is committed to significantly reducing and diverting the waste our stores generate, and recycling is just one way in which we do this.

But while recycling seems like a simple, straightforward initiative, it’s actually extremely challenging. Not only are there municipal barriers to successful recycling in many cities, but it takes significant changes in behavior to get it right. One wrong item in a recycle bin can render the entire can unrecyclable to the hauler. Local municipalities, landlords, customers, baristas, and even adjacent businesses all have to work together to keep recyclable materials out of the landfill.
Our Goal
By 2015 we plan to have recycling available in all of our stores where we control waste collection and serve 5% of beverages in reusable cups.
What We've Been Doing

Despite the many challenges, we've been tackling recycling and waste reduction on many fronts.
Recycling in Stores

When looking at the waste generated at a Starbucks store, most of it can be found behind the counter or in the backroom in the form of cardboard boxes, milk jugs, syrup bottles, and coffee grounds. Many of our stores recycle these items, but because it is done behind the counter and in the backroom, it’s not something our customers typically see. What they do see is what happens in the café area.

Recycling success depends on the availability of commercial recycling services where our stores are located. While our policy is that stores recycle where space and services are available, execution often presents challenges, both with customer perception of the services being provided and the actual service itself. Also, different commercial recyclers accept different materials, so we’re not able to provide a consistent program from store to store. And for stores located in shared spaces like malls, it is often the landlord who controls waste collection and recycling.

In spite of these challenges, we are focused on working with others to make recycling easier for us and our customers.

Greener Cups

Over the years Starbucks has launched several initiatives to decrease the environmental impact of our disposable cups.

• In 1997, we developed our recycled-content cup sleeve as a way to protect customers from hot beverages and avoid the waste of “double cupping.”
• In 2006, we launched the industry’s first hot beverage paper cup with 10% post-consumer recycled fibre.
• In 2008, we rolled out a new plastic cup that has less of an environmental impact than our original plastic cups.
• In 2009, we hosted a Cup Summit in Seattle, bringing together all facets of our paper and plastic cup value chain to find agreement on criteria for a comprehensive recyclable cup solution.
• In 2010,we continued to build momentum with our second Cup Summit on a number of projects to drive cup recycling, and leveraging assistance from academic experts in systems thinking from MIT.
• In 2011, participants from previous Cup Summits gathered at MIT once again to announce progress on actions plans from the previous Cup Summits. They were joined by a growing number of representatives from all facets of the paper and plastic cup value chain, including municipalities, raw material suppliers, cup manufacturers, retail and beverage businesses, recyclers, NGOs, and academic experts.

We are committed to doing more and continue to search for new ways to reduce the environmental footprint of our disposable cups and other packaging.

Reusable Cups

Reducing the environmental impact of our cups depends on the success of two interrelated efforts: developing recyclable cup solutions and dramatically increasing our customers’ use of reusable cups. A lot of our customers are also working to reduce their own environmental impact even as we are. To help them help us, we offer a 10-cent discount in the US and Canada to encourage customers to use their own reusable mugs or tumblers for their beverages. Customers staying in a store can also request that their beverages be served in a ceramic mug. Every paper cup saved helps keep our forests intact. (Learn more about deforestation from our friends at Conservation International.)

Composting

• Grounds for Your Garden, introduced in 1995, provides interested customers with complimentary five-pound (2.27-kilogram) bags of soil-enriching coffee grounds. Where commercial composting is available, many stores are able to divert any remaining coffee grounds and food waste from the landfill as well.
• Energy Conservation
• Energy use in our stores makes up roughly 80% of our entire carbon footprint.

That makes it our single biggest impact on the climate - and our single biggest opportunity to make significant improvements. Conserving energy and increasing efficiency are two important measures we can take to reduce our contribution to climate change.
Our Goal

We're fully committed to reducing our energy consumption by 25% and to covering 100% of our electricity consumption with renewable energy by 2015.
What We've Been Doing
In the last few years we've made significant progress in understanding and developing new strategies to reduce our energy consumption. We continue to invest in renewable energy to offset the electricity used in our company-operated stores in the US and Canada, and are beginning to work with our markets around the world to identify additional renewable solutions. We're also investing in new lighting and improving the efficiency of HVAC (heating, ventilation and cooling) systems and other equipment.

The next couple of years will be spent testing, refining, planning and pushing so that we're fully prepared to meet our 2015 commitment. We're optimistic about our future and will keep you informed on our progress.
Water Conservation 

Water is a precious natural resource, and using it responsibly is essential to the continued success of our company.

A great deal of the water we use in our stores is to make coffee and tea beverages and for "back of the house" operations, such as running dishwashers and ice machines. We're working to better understand how we use water and how we can use it more responsibly.
Our Goal

We're committed to reducing our water usage by 25% in company-owned stores by 2015.
What We've Been Doing

We've made great strides in reducing water consumption in our stores, such as removing all "dipper wells" - those small bowls with continuous streams of water that cleaned spoons used for pouring milk into espresso drinks - and replacing them with manual faucets, which consume 15% less water.

In many markets, we use a blast of higher-pressure water to clean blender jugs instead of an open tap. We've also programmed our espresso machines to dispense less water when rinsing espresso shot glasses. And we train our partners (employees) to keep the refrigeration coils on ice machines clean to reduce the amount of latent heat from the machines and minimise ice melt.

In new stores, we're installing efficient water fixtures, such as low-flow faucets, toilets and spray heads used to rinse our dishes. In existing stores, we've been adding low-flow faucet aerators and replacing inefficient fixtures; a project to retrofit water fixtures with efficient technologies on a broad scale is currently in the planning stage and will likely be rolled out in 2012 and 2013.

Moving forward, we'll continue to look for innovative ways to minimize water use in our stores around the world in order to meet, and hopefully exceed, our 2015 goal.
Building Greener Stores
We're always looking for ways to improve the environmental performance of our stores.

One of the best ways to reduce our impact on the planet is to design and build our stores in an environmentally responsible way. We do this by utilizing energy and water saving strategies and by choosing to use green building materials and construction methods.

We're implementing green building strategies in our stores, and have committed to building all of our new company-owned stores to LEED® Certification standards. Utilizing this independent third party certification allows us to track our progress against industry-wide baselines and continue to reduce our overall environmental footprint.
Our Goal

Build all new, company-owned stores to achieve LEED® certification.
What We've Been Doing

Since 2001, we've helped lead the work with other retailers and the USGBC to create a system to certify retail stores and store prototypes. This volume-certification process will pre-certify our green stores at the design, construction and operational strategy level. We'll then be held accountable through spot checks and continued reviews to ensure that we are meeting the high standards we’ve set for ourselves. This is a huge opportunity for the USGBC and for retailers. Traditionally, LEED® certification has been accomplished one building at a time, making it difficult for retailers with hundreds of stores to participate.

• Our ongoing efforts to green our stores include a mix of design elements:
• Conserving energy by allowing air-conditioned stores to reach 24°C instead of 22°C on warm days
• Saving water by using high-blast nozzles to clean jugs instead of running water
• Installing low-flow valves throughout the store
• Installing cabinetry made from 90% post-industrial material (where available), with no added formaldehyde
• Improving lighting efficiency
• Using recycled flooring tiles
• Using wood products that are Forest Stewardship Council–certified (where available)
• Using paints with lower amounts of volatile organic chemicals
• Reducing our carbon footprint by sourcing building materials regionally whenever possible
• Tackling Climate Change
• In addition to increased erosion and infestation by pests, coffee farmers are reporting shifts in rainfall and harvest patterns that are hurting their communities and shrinking the available usable land in coffee regions around the world.

Addressing climate change is a big priority for Starbucks. We believe now is the time to increase our investments in solutions and strategies that address this crisis. The steps we're taking not only address our environmental footprint – they help to ensure the supply of high-quality coffee that our customers expect from us into the future.
Our Goal

We’re committed to supporting programmes that facilitate farmers’ access to carbon markets, allowing them to generate additional income while helping to prevent deforestation.
What We've Been Doing
Starbucks has been implementing a climate change strategy since 2004, focusing on renewable energy, energy conservation and collaboration and advocacy. We're working to significantly shrink our environmental footprint by conserving energy and water, reducing the waste associated with our cups, increasing recycling and incorporating green design into our stores. We're also committed to championing progressive climate change policy in partnership with other businesses and organisations.
Starbucks & CI’s Coffee Carbon Projects
We are concerned about the potential impacts of climate change on coffee-growing regions. To help address this issue, we’ve partnered with Conservation International to conduct pilots to improve coffee production, conserve and restore natural habitat, and explore opportunities to facilitate farmer access to forest carbon markets.

Last year we engaged 29 coffee-growing communities in Sumatra, Indonesia, and Chiapas, Mexico – regions with distinctly sensitive environments and differing coffee-growing traditions – in the pilot programs. We’re now working to engage at least 20 additional communities in these areas.

Through our expanded relationship with Conservation International, we’re piloting forest conservation incentive programs that link coffee farmers to carbon markets. Under this model, we’re working with farmers to carry out actions that reduce carbon emissions.
Greenhouse Gas Emissions

To continue to track and quantify our own environmental footprint, we conducted an inventory of our greenhouse gas (GHG) emissions in 2011. Using the World Resources Institute/WBCSD Greenhouse Gas Protocol, we evaluated the major emissions from our global retail stores and roasting operations. Because more than 80 percent of our GHG emissions are attributable to energy for use in our stores, offices, and roasting plants, we are focusing our efforts on energy conservation and the purchase of renewable energy.

Ethical Sourcing
Our success as a company has always been linked to the success of the thousands of farmers and suppliers who grow and produce our products.

And it's our goal for all of our coffee to be grown under the highest standards of quality, using ethical trading and responsible growing practices. We think it's a better cup of coffee that also helps create a better future for farmers and a more stable climate for the planet.

Coffee Sourcing
                                       


With the help of Conservation International, we’ve developed ethical sourcing guidelines that help us purchase coffee that is responsibly grown and ethically traded.

Farmer Support
                                       

We’re working directly with farmers to develop responsible growing methods and investing in their communities to ensure a sustainable supply of quality coffee.

Tea Sourcing

                                      


We support projects that help improve the livelihoods for producers of our distinctive Tazo® teas.
Cocoa Sourcing
                                    

Our approach to cocoa buying is designed to ensure a long-term supply of high-quality, ethically sourced cocoa.