Jollibee Foods Corporation (JFC)

Company Name: Jollibee Foods Corporation (JFC)

Company Owner: Tony Tan Caktiong (Chairman)

Company Address: Jollibee Plaza Bldg. 10 F. Ortigas Jr. Road (formerly Emerald Avenue) Pasig City, Philippines

Official Contact #: (632) 634-1111

Company Website: http://www.jollibee.com.ph/

Company Facebook: @JollibeePhilippines

Company E-mail: feedback@jollibee.com.ph

Contact Person:

Cellphone #:

Product/Services: Fast Food Chain and Delivery Services

Corporate Social Responsibility:

Busog, Lusog, Talino School Feeding Program

BLT School Feeding:

Our commitment to education is rooted in helping the Filipino reach his highest potential. Good education has the power to change the quality of a person’s life, and more importantly, his family, community and the nation.

BUSOG, LUSOG, TALINO (BLT) 

According to the United Nations World Food Programme, hunger is a key hindrance to learning especially among school children. To help address this adverse reality, Jollibee Group Foundation embarked on the Busog, Lusog, Talino (BLT) School Feeding Program with the goal of eradicating hunger among Grades 1 and 2 public school pupils.

Since its inception in 2007, the “Busog, Lusog, Talino” (BLT) School Feeding Program has endeavoured to work with communities towards addressing hunger among Grades 1 and 2 public school pupils to help them stay in school and learn better. The program is composed of four (4) key components, namely:

Daily Lunch: The 40 most undernourished pupils are provided with daily lunch for 120 days.

Parent Involvement: Parents of BLT pupils are given training in food preparation and budgeting so they can apply this at home.

Stakeholder Engagement: The implementation of the program is via the support of a local implementing partner. LIP works with teachers, PTA members, school principals, local government health and nutrition workers and other volunteers.

Employee Volunteerism: The JFC Employee Volunteers conduct Food Safety Seminars for BLT parents and monitor the BLT implementation.

Through the years, the BLT Program has demonstrated that it is possible to employ a management system in doing school feeding that leads to:

Significant results: 80% of pupils gain Normal Body Mass Index (BMI) level after the feeding cycle and maintain their normal weight beyond the feeding cycle. Results likewise show improvement in attendance and academic performance among BLT pupils.

Sustainability: BLT becomes a permanent 120-day feeding activity through community ownership as manifested by the cash and in-kind support from local government units, individuals and organizations.

Scaling-up: BLT’s simple, affordable and measurable model allows for easy replication and scaling-up in more areas. From the initial eight (8) pilot schools in 2007, BLT’s current coverage is over 1,500 schools and has fed more than 142,000 pupils nationwide.

Community Ownership Takes Root

Community ownership is a component of BLT that makes the program sustainable. Program partners from the different sites assume the management of the program and find their own resources especially after the three-year partnership with JGF. For example, in 2013, through the determination of the different local implementing partners, the city government of Davao has signed a Memorandum of Agreement indicating P5.7 millionworth of rice as a support to the Busog, Lusog, Talino (BLT) School Feeding Program. . This grant is equivalent to the continuous implementation of the program in 142 public schools in Davao for the next five (5) years.

Public donation continues to pour in to BLT through the Jollibee Foundation coin banks placed in all JFC stores nationwide. In the US, Jollibee and Red Ribbon stores in the states of California, Nevada, and New York continued their coinbank collection from customers. This fundraising is in partnership with the Philippine Development Foundation (formerly Ayala Foundation US

Farmer Entrepreneurship Program

Jollibee Foods Corporation (JFC) is home to the largest quick-service food chains in the country. Its daily requirement for raw ingredients such as rice and vegetables, puts the company in a unique position to assist small farmers achieve a more sustainable livelihood. The Jollibee Group Foundation as the corporate social responsibility arm (CSR) of JFC converted this opportunity into a program it could develop to improve the incomes of small farmers.

The Farmer Entrepreneurship Program was launched in 2008 to improve small farmers’ income by linking them to the supply chain of institutional markets like JFC. The project is in partnership with the Catholic Relief Services (CRS) Philippines and National Livelihood Development Corporation (NLDC).

The Catholic Relief Services (CRS) Philippines promotes market-driven strategies that facilitate farmers’ active participation in modern markets, such as: supermarkets, fast foods, hotels and restaurants, and institutional caterers. With funding support from the United States Department of Agriculture (USDA), CRS carried out the project, “Small Farms and Marketing Project” that assisted 3,000 farmers in five project sites in Mindanao. From this knowledge base, CRS developed a practical, eight-step approach called the clustering strategy and documented this in a guidebook, The Clustering Approach to Agro-enterprise Development for Small Farmers: The CRS-Philippines Experience.

The National Livelihood Development Corporation (NLDC) is a government corporation mandated to provide for the credit needs of the farmers through its accredited microfinance institutions (MFIs), such as rural banks, cooperatives, and non-government organizations (NGOs). In partnering with CRS and Jollibee Foundation, NLDC saw the opportunity to strengthen its credit and capacity building programs through a project that raises the competitiveness and productivity of small farmers.

These three organizations came together in 2008 to set up the Bridging Farmers to the JFC Supply Chain Project, now called Farmer Entrepreneurship Program, that aims to link small farmers to the supply chain of institutional buyers like JFC. For the pilot year of the project (2008 – 2009), six (6) municipalities in the provinces of Nueva Ecija, Nueva Vizcaya, Bukidnon, and Zamboanga Sibugay participated in the project. The project provided training to increase the farmers’ productivity and gain skills in enterprise management as well as improve their access to credit through the help of partner finance institutions.

The results of the pilot project were varied. Farmers were able to deliver onions from Nueva Ecija and Bukidnon as well as bell pepper from Nueva Vizcaya. But they were unable to sustain a year round delivery due to lack of production and post-harvest facilities. Other products such as rice, calamansi and carrots faced significant constraints prompting the group to review the inclusion of either the products or the sites in the project.

For 2014 the program assisted 27 farmer groups from Luzon, Visayas, and Mindanao to deliver their products to various institutional buyers such as fast food restaurants, supermarkets, and food processors. In addition, 15 institutional markets are currently sourcing directly from smallholder farmers for their vegetable material requirements through FEP. These companies practice inclusive business by offering the farmers opportunities to be directly part of the supply chain. FEP has partnered with more than 40 local institutions to develop over 900 farmers from 15 provinces nationwide. The program was implemented in Ilocos Sur, Pangasinan, Nueva Vizcaya, Nueva Ecija, Quezon, Oriental Mindoro, Albay, Antique, Iloilo, Negros Oriental, Cebu, Bukidnon, Compostela Valley, Davao Oriental, and Agusan del Sur. The Department of Agriculture has also provided training and agricultural materials.

The FEP experience has demonstrated that by combining the elements of market, finance and agro-enterprise clustering, farmers can meet the volume, quality and timeliness requirements of institutional buyers.

Jollibee Group FoodAID Program

When Super Typhoon Yolanda hit the Philippines in 2013, JGF immediately set up a disaster response center which then focused on giving food assistance to affected communities through partner organizations. After further assessment of the situation, the Jollibee Group FoodAID Program was formed to facilitate relief operations and setup of mobile kitchen in severely affected communities in the Visayas region that benefited more than 160,000 survivors, with the help of employee volunteers from all the business units of JFC. The Foundation was able to provide more than 68,000 congee meals through its Mobile Kitchen. Over 16,000 relief packs were also distributed to severely-affected families. The Foundation also provided assistance to full-time volunteers of various relief organizations and served more than 17,000 meals.

JGF was able to raise P44M worth of donations from JFC, shareholders, franchisees, business partners, executives, employees and from the public through the JGF coinbanks in all JFC stores nationwide. Portion of this will go to the Foundation’s rehabilitation efforts.

Currently, the Foundation is undertaking two projects for rehabilitation:

A special school feeding program provides lunch to all enrolled students 3x a week, nourishing more than 49,000 pupils in 134 schools. These schools are in the provinces of Aklan (Kalibo, 3 schools), Iloilo (11 towns, 80 schools), Negros Occidental (Cadiz and Sagay, 7 schools), Capiz (Dao, 20 schools), Western Samar (Daram, 1 school) and Leyte (Ormoc, Palo and Tacloban, 23 schools). Using a special congee mix formulated by JFC Commissary that is served twice a week, and a rice meal every Friday, the feeding will continue until the end of the school year in March.

A livelihood recovery program will start in March to assist 650 small farmers rebuild their income through farming and livestock raising. The program will provide financing, training and marketing assistance to ensure that farmers generate income and start them off on a path to recovery. The program is implemented in 4 provinces with 3 local partner institutions. These are in Cebu (150 farmers, LAMAC Multi-Purpose Coop), Aklan (50 farmers, Ahon sa Hirap Inc or ASHI), Antique (250 farmers, ASHI) and Iloilo (200 farmers, Taytay sa Kauswagan Inc.). The project is targeted to end In July 2014.

OTHER PROGRAMS:

Environment-Friendly Initiatives

The Jollibee Group of Companies remains unwavering in its commitment to bring joy to our customers, and that means doing our part in conserving our natural resources and keeping our environment safe, clean, and beautiful.

Tree-Planting and Nurturing Program

In 2009, the Foundation worked with FPE3 (Fostering People’s Education, Empowerment and Enterprise) in mobilizing 388 JFC employees to assist in reforesting 8 hectares in Mount Banahaw (in Quezon) and Biak na Bato (in Bulacan) watersheds.

In September 2010, led and facilitated once again by FPE3, 180 JFC employees participated in the Tree Nurturing Project held in Brgy. San Josef Antipolo City for the reforestation of the Marikina Watershed which is the major source of groundwater reserves being used for households and industries in Metro Manila. A total of 8 hectares were reforested in 3 consecutive planting activities during weekend.

In September 2011, facilitated by FPE3 and Bantay Kalikasan, 377 JFC employees participated in the Tree Nurturing Project held in Markina Watershed in Antipolo and Ipo Watershed in Bulacan for the reforestation of the major source of groundwater reserves being used for households and industries in Metro Manila. A total of 11 hectares were reforested in 3 consecutive planting activities during weekend.

In 2012, JGF worked with communities in Laguna and Bulacan to help reforest critical watersheds. Together with other organizations, 370 JFC employee volunteers planted more than 2,000 trees in areas covering six hectares of Mt. Banahaw in Liliw, Laguna, and Ipo Watershed in Norzagaray, Bulacan.

In 2013, more than 400 JFC employees, in partnership with the Cavite State University and De La Salle University Dasmariñas, planted more than 3,000 seedlings in its efforts to reforest land areas with kaong (sugar palm) trees in Cavite. More than 900 seedlings were also planted in La Mesa Watershed by more than 120 JFC volunteers under the Toka-Toka Project of DENR, Manila Water and Jollibee.

Water Management and Conservation

Part of our water management practice is the use of hygienic waterless urinals in our stores. This odorless facility uses a special liquid sealant to prevent odors from escaping and funnel pure urine down the drain. Each waterless urinal saves around 150,000 liters of water a year.

Energy Management and Conservation

In JFC stores, kitchens are equipped with powerful evaporative fresh air blowers that use only water to convert hot dry air into fresh cool air. Through this facility, we are able to reduce our use of air conditioners and save around 25,000 kilowatt-hours of energy a year with every unit.

Another mechanism the Jollibee Group has in its stores is the heat recovery water heater that produces hot water without using electricity. Through this technology, the use of electric water heaters for washing and cleaning are eliminated. The savings are equivalent to 12,000 kilowatt-hours of energy per year per unit.

Since conventional exhausts are necessary in our cooking operations, we utilize variable speed drives in our stores to conserve electricity. This motor control automatically reduces the speed of the fans during off-peak hours when less food is cooked. It saves us around 14,000 kilowatt-hours of energy per motor per year.

Waste Management

We also take our responsibility in waste management very seriously, in full support and compliance to the Ecological Solid Waste Management Act. The Jollibee Group is currently reducing its use of styro packaging by shifting to washable melaware for dine-in services.

We also practice solid waste segregation through a comprehensive sorting process that begins at the store and continues to secondary facilities for material recovery and reprocessing.

From the store, segregation already begins through separate trash bins for biodegradable or organic waste and non-biodegradable waste. These waste materials are bagged, collected and transported in sanitary closed vans to the Materials Recovery Facility, where secondary segregation takes place. Here the waste is further sorted into styro, paper, plastic cups, spoons, forks and straws, food waste, and residual or non-recyclable waste.

Styro goes through reprocessing where it is safely melted and reshaped into blocks that are shipped overseas for further processing to produce new commercial and industrial applications.Plastics also undergo a recycling process where they are ground, extruded into sheets, and thermoformed, producing new items for the market.

Paper goes to another site for reprocessing into new items, while food waste is transferred to composting and hog-feeding facilities.

College and Technical Training Scholarship

Project ACE

Program Description

In support of financially disadvantaged high school graduates seeking a bachelor’s degree, JGF offers scholarships and management training in JFC stores.

Targets for 2013

50 scholars will begin their 4th year of college

50 scholars to enter the Management Trainee program at JFC stores

Technical Skills Training

Program Description

In partnership with Don Bosco Technical College (DBTC) Mandaluyong and Don Bosco Canlubang, a 15-month technical skills training in Refrigeration and Air-conditioning Mechanics and Mechatronics are offered to high school graduates who seek higher education but are financially constrained from doing so. Value formation complements the technical training to develop the scholars’ good moral character. As of April 2012, 108 scholars have been equipped with viable skills to land them jobs after graduation.

Targets for 2013

All DB Mandaluyong scholars render their On-the-Job Training (OJT) with JFC Service Contractors;

DB Canlubang scholars with Zenith Foods Corporation

10 DB Mandaluyong scholars graduated; 50% employed with JFC Service Contractors

10 DB Canlubang scholars graduated; 50% employed with Coop Service Contractors

5 new scholars in DB Mandaluyong; new scholars in DB Canlubang

Assistance to Jollibee-Gawad Kalinga Villages

Three JB-GK Villages found in Luzon, Visayas and Mindanao provide poor families with decent homes and access to basic services:

JB-GK Village

Luzon JB-GK Village

Visayas JB-GK Village

Mindanao

Where Sitio Pulo, Las Piñas City Bontoc, Southern Leyte Barangay Mahayahay, Butuan City

When built June 2005 March 2007 June 2009

Turnover December 2005 January 2008 January 2010

Beneficiaries 51 families 100 families 49 families

Volunteers 329 employees 30 employees 30 employees

Past support projects SAGIP for elementary pupils and SIBOL for pre-elementary pupils SIBOL for pre-elementary pupils and Bayan-Anihan agriculture project SIBOL for pre-elementary pupils

In 2013, the three villages will be continuously monitored with the help of JFC employee volunteers in order to ensure their cleanliness and orderliness. Further, the Foundation will continue to provide teacher support to the SIBOL schools in the three JB-GK Villages.