Company Name: BAYO
Company Owner: Anna Marie Lagon
Company Address: #11 Wilshire Plaza, Room 806 Annapolis St., Greenhills, San Juan City 1503 Philippines
Official Contact #: +63(02) 6961511
Company Website: http://www.bayo.com.ph/
Company Facebook: https://www.facebook.com/bayoclothing/
Company E-mail: officialuhvb@gmail.com
Corporate Social Responsibility
Philippines: WFP, Bayo to support children in Mindanao through KC Concepcion's new clothing line
Manila (9 September) -- The United Nations World Food Programme (WFP) and its National Ambassador against Hunger, KC Concepcion, are teaming up with BAYO, one of the leading apparel brands in the Philippines, to raise awareness about hunger and to provide tens of thousands of nutritious meals to school children in conflict-affected parts of Central Mindanao.
In her first venture as a fashion designer, KC has created a series of 'hoodies' (hooded sweatshirts) and t-shirts that BAYO will market through the 'YOU' campaign. As a product endorser of BAYO since 2007, KC convinced the company to channel its social responsibility program towards helping WFP fight hunger - and a portion of the sales of the 'YOU' collection will go towards providing school meals to children.
"Every time you buy a hoodie from the YOU collection, you will be giving a hungry child the chance to learn and enjoy a healthier life," said KC, adding that the partnership with BAYO would enable WFP to provide 90,000 school meals to children in Mindanao.
The partnership will also help to promote awareness of WFP's global 'Fill the Cup' campaign, which aims to raise funds for school meals and highlight the fact that 66 million primary school children in developing countries regularly turn up hungry for class.
"WFP thanks both KC and BAYO for this initiative. We are proud of KC's commitment to do more to support children in conflict-affected areas of Mindanao through WFP," said Stephen Anderson, WFP Country Director in the Philippines.
"I also want to extend our deep gratitude to BAYO for creating this important avenue for promoting awareness and mobilizing more people to help fight hunger."
WFP provides school meals to around 75,000 children in 427 schools in Sultan Kudarat and North Cotabato. (WFP/PIA XI)
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