Wednesday, February 14, 2018

Beiersdorf Inc. (NIVEA)

Company Name: Beiersdorf Inc. (NIVEA)

Company Owner: Stefan F. Heidenreich (CEO and Chairman of the Executive board)

Company Address:11th Floor, Unit 4 Bench Tower, 30th Street corner Rizal Drive,

TAGUIG, Manila, 1634 Philippines

Official Contact #: +63-28566556

Company Website: www.beiersdorf.com

Company Facebook: Beirsdorf Phil.

Product/ Services: Skin Care

Corporate Social Responsibility:

We believe families are crucial to a strong society and a key source of confidence and care. That is why we are providing long-term support for families all over the world. Our aim is to deliver tailored support on a local level to make sure we are meeting specific needs. We work with NPOs and organizations with local expertise to set up and lead projects and to ensure maximum impact for our social engagement. Each of our brands makes a social commitment to support families in an area that is true to its brand values and expertise.

NIVEA cares for familiy
All around the world, families strengthen cohesion in society. Based on this conviction, NIVEA is actively engaged worldwide in a range of projects for mothers, promoting the development of children’s skills and supporting the integrity of family life.

NIVEA Family Milestones
Day by day, “NIVEA cares for family“ is reaching and improving the lives of families in need and takes care beyond skincare. Our timeline shows some of the highlights of our social commitment around the world.

Hansaplast’s Commitment to First Aid
Any of us may suddenly need first aid one day. This is why our Hansaplast brand is partnering with local Red Cross organizations worldwide to raise people’s awareness of this vital topic, under the banner of “Bringing First Aid Home”.

We don`t waste – we donate

Many social projects urgently require skin care, hygiene and wound care products. This is why we prefer to donate product overstocks in perfect condition to a good cause rather than destroy them.

Efficient Donation Process for Maximum Social Impact

Despite accurate planning within the supply chain, overstocks cannot always be avoided. Continuous stock controlling helps us to identify possible overstocks early on, and to earmark these for donation. The most common reason why such products may no longer be sold is the launch of a new packaging design, meaning that the remaining stock is no longer distributed for sale, even though it is in perfect condition. Instead, it can be made available for donation. By carefully matching supply and demand for donations we ensure that donated products meet a specific need in the respective social project and target group. Colleagues in charge of Supply Chain planning and Corporate Social Responsibility cooperate in selecting suitable organizations. In general, we donate products locally.

Donating via Distributor – One Interface, Many Winners

Our cooperations with local members of the “In Kind Direct International” network are special projects. In Germany, France and the UK we already deliver product donations to these organizations, which function as distributors between companies and charitable organizations. For example, in Germany we are working together with the non-profit organization “innatura” since 2013. Thanks to a powerful infrastructure and a large network of approved local partners, these organizations are able to receive and distribute large quantities of product donations quickly and flexibly.

Beiersdorf Headquarters
We are engaged in various cooperations to help satisfy children’s hunger for knowledge, promote their skills – or simply to make their eyes shine at Christmastime! To achieve this we partner with non-profit organizations dedicated to supporting disadvantaged families.

Beiersdorf Inc (the company that owns Nivea) partnered with Tri-Health's Preventive Health Systems to help with the employee's health. Especially those who work in the warehouse & manufacturing units. They improve access to medical care as well as the working conditions. There are wellness activities and health risk assessments. A coaching program with one-on-one meetings with the wellness coach also. This partnership with PHS has really helped the employees.

Nivea has teamed up with Plan International to help children in developing countries with their education. The program is called LCEF (Life Changing Experiences Foundation. They provide financial support, activities with the kids, and take donations.

Nivea also supports the "SISTER2sister" non-profit program in Australia. The program provides "big sister" mentors to girls with disadvantaged social backgrounds (no parents or proper care, etc.). These mentors are role models for them and provide support. Business Ethics Nivea focuses a lot on their employees. Such as providing for them paid holidays, child care, good working conditions, free lunches, and much more. Also a lot on their LCEF program and ongoing support to the German Lifeguard Association and SISTER2sister program.

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